June 2025

Why Writing Naturally Matters More Than Keywords in Modern SEO and AEO

Search has changed—and so must your content. With the rise of voice assistants, AI-generated answers, and NLP-powered search engines, how you say something now matters more than how many times you say…

Jonathan Dumitru June 3, 2025

Content Structure

How to Structure Your Blog Posts to Appear in Google’s ‘People Also Ask’ (PAA)

The ‘People Also Ask’ (PAA) section on Google’s search results is a goldmine for visibility—often sitting just below the top result and expanding as users engage. Brands that want to…

Jonathan Dumitru June 3, 2025

Search Trends

How Google’s SGE Impacts Brand Visibility in 2025—and What to Do About It

Google’s Search Generative Experience (SGE), now prominently rebranded as AI Overviews, marks a tectonic shift in how users consume information on the web. With AI-powered summaries taking center stage on search…

Jonathan Dumitru June 3, 2025

Technical SEO

Top 5 Mistakes Businesses Make with Featured Snippet Optimization—And How to Fix Them

Landing a featured snippet is the holy grail of organic visibility—it puts your content above the #1 result, earns voice search exposure, and builds instant authority. But most businesses approach it with…

Jonathan Dumitru June 3, 2025

Content Optimization

Step-by-Step: How to Optimize Your FAQ Page for Voice Search in 2025

1. Identify the Right Questions Use tools like AnswerThePublic, Google’s ‘People Also Ask’, and your site’s search logs to uncover the questions people are actually asking. Focus on long-tail, conversational queries that mimic speech—think “How…

Jonathan Dumitru June 3, 2025

Search Strategy

What Is a Zero-Click Search—and Why It’s Reshaping SEO in 2025

In 2025, the majority of search queries are answered before a user ever clicks. This seismic shift is known as a zero-click search—when the answer appears directly on the Search Engine Results Page…

Jonathan Dumitru June 3, 2025