Posts by Jewel Flores

For a long time, authority felt like a popularity measure. Large brands ranked well. High-volume sites dominated results. Publishing often looked like the safest way to build visibility. Many teams…

When people talk about AI search, it often sounds like one system doing one job. In practice, AI answers usually come from two paths working together: what the model already…

In the early web, clever writing often helped. A smart headline could pull clicks. A playful opening could keep people reading. A bit of mystery could make a page feel…

A lot of SEO advice treats search engines and AI answer systems as if they operate the same way. In practice, they are built around different goals. Traditional search engines…

When an answer appears, most content has already been filtered out. By the time a featured snippet shows, a voice assistant responds, or an AI tool generates an answer, the…

Search once worked like a directory. You typed a few words, received a list of links, and chose where to go. Pages that ranked well earned attention because placement determined…

For a long time, visibility meant traffic. If a page ranked well and brought in clicks, it was doing its job. Teams tracked sessions, impressions, and rankings. The idea was…